Country Lead: Market Insights

OVERVIEW

Coca-Cola Beverages Africa is inviting applications from suitably qualified and experienced candidates for the position of Country Lead: Market Insights, based in Lilongwe, Malawi.

The successful candidate will drive data-led strategy and decision-making across the organisation. The role involves leading market research initiatives, transforming complex data into actionable insights, and ensuring high-quality reporting and visualisation to support business growth.

The successful candidate will also work as a strategic partner to cross-functional teams, combining analytical expertise with strong business understanding to turn market insights into business impact.

Job Category: Commercial – Sales and Marketing

Reference Number: CCB260504-1

Job Type: Permanent

Application Deadline: 27 October 2026

POSITION: Country Lead: Market Insights

DUTIES AND KEY RESPONSIBILITIES

• Actionable Market Insights: Deliver quality market insights and specialist knowledge that influence key business decisions across functions and regions, ensuring the successful execution of the organisation’s strategic objectives.
• Research and Data Management: Ensure the availability and accuracy of syndicated reports, define research needs, and lead studies that support decision-making, including customer, competitor and category analysis.
• Pricing Strategy Development: Support the development of short-, medium- and long-term pricing strategies based on in-depth market knowledge and econometric modelling, aligned with business goals.
• Category Development: Develop data platforms for category interaction and drive category development initiatives that support sales and distribution efforts.
• Country-Specific Reporting and Performance Management: Lead the development of national reports and dashboards that track key performance indicators (KPIs), enabling stakeholders to monitor operational performance against growth objectives and make timely adjustments to business tactics.

KEY REQUIREMENTS

Academic, Professional Qualifications and Experience:

The applicant should possess the following:

• A Bachelor's degree in Finance, Economics, Business Management or a related field.
• Six to eight years of experience in market knowledge, insights and/or research team leadership.
• A strong understanding of consumer, shopper and market insights, with the ability to translate findings into actionable business tactics.

Skills and Competencies:

• Ability to extract insights from data and conduct detailed market analysis to inform business strategy and decision-making.
• Proficiency in managing syndicated reports, creating performance dashboards and developing customer data platforms.
• Ability to collaborate across departments, build credibility and influence direct and indirect teams.
• Strong ability to assess business performance, conduct market and competitor analysis, and recommend actionable priorities based on insights.

HOW TO APPLY

Interested and suitably qualified candidates should submit their applications through the official Coca-Cola Beverages Africa recruitment portal using the link below:

Apply here: https://ccba.erecruit.co/candidateapp/Jobs/View/CCB260504-1

Reference Number: CCB260504-1

Position: Country Lead: Market Insights

Application Deadline: 27 October 2026

Applicants are encouraged to review the full vacancy details and application instructions on the official recruitment portal before submitting their applications.