OVERVIEW

Airtel Malawi is inviting applications from suitably qualified candidates for the following positions.

POSITION 1: DIGITAL CHANNELS LEAD

KEY REQUIREMENTS

• Bachelor's degree in Business, Marketing, Engineering, or a related field; MBA preferred.
• 8+ years of experience in digital growth, digital marketing, or product/growth roles, ideally in fintech, telecom, or digital banking; experience in African markets strongly preferred.
• Strong, hands-on knowledge of WebEngage (or equivalent CRM/engagement platform), AppsFlyer, and Google Analytics/Firebase.
• Extensive working knowledge of performance marketing platforms — Google Ads, Meta Ads, TikTok Ads — including campaign planning, execution, and optimisation.
• Sound understanding of the digital ecosystem — App, Web, WhatsApp/conversational channels — and how growth, product, and marketing levers interact.
• Comfortable with regular market/field travel and direct customer engagement.
• Experience conducting or coordinating UAT for digital product launches.
• Strong analytical skills, with the ability to translate data into clear growth actions.
• Excellent communication and stakeholder management skills, able to operate effectively between a local OpCo and a central regional function.

KEY RESPONSIBILITIES

1. Digital Growth Ownership

• Own and drive key digital growth metrics for the OpCo: digital adoption, Monthly Active Users (MAUs), transacting MAUs, use-cases per user, and ARPU.
• Build and execute market-specific plans (acquisition, activation, engagement, retention/win-back) in partnership with the central Airtel Money Digital function.
• Track performance against targets, diagnose drop-offs across the funnel, and course-correct through data-led interventions.

2. Competitive & Market Intelligence

• Conduct ongoing competitive analysis of existing apps/fintech players and track new entrants in the market — features, pricing, UX, and positioning.
• Translate competitive insight into actionable recommendations for product, marketing, and growth teams.

3. Customer & Market Immersion

• Travel within the market to engage directly with customers and understand real usage context — what's working, what's missing, and what's causing friction.
• Bring structured field insight back to the central team to inform the product and experience roadmap; represent the voice of the OpCo customer.

4. Performance Marketing & Analytics

• Plan, execute, and optimize paid acquisition and engagement campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
• Use Web Engage (or equivalent) for lifecycle/CRM campaigns, AppsFlyer for attribution, and Google Analytics/Firebase for funnel and behavioural analysis.
• Own the OpCo's digital marketing budget and ROI, continuously optimizing spend across channels and campaigns.

5. Product Quality & Launch Readiness

• Conduct UAT for new products and features being launched on digital assets (App, Web, WhatsApp), validating functionality, usability, and market-readiness before go-live.
• Coordinate with central product/engineering teams on bug triage, launch sign-off, and post-launch monitoring specific to the OpCo.

6. Stakeholder & Cross-functional Collaboration

• Act as the key link between the OpCo and the central Airtel Money Digital function, ensuring market realities inform strategy and central initiatives land effectively on the ground.
• Work with local marketing, commercial, and customer service teams to ensure a joined-up digital customer experience.
• Report performance, insights, and market updates to senior stakeholders regularly.

POSITION 2: MICRO-MERCHANT MANAGER

KEY REQUIREMENTS

• Bachelor's degree in Business Administration, Marketing, Economics, Commerce, or related field.
• Master's Degree or MBA is an added advantage.
• Minimum 5-7 years' experience in Mobile Money, Banking, Fintech, Payments, FMCG, Telecommunications, or Digital Financial Services.
• At least 3 years in management or product commercialization role.
• Demonstrated experience in merchant acquisition, payments, agency banking, or distribution management.
• Proven track record of delivering commercial growth targets.

KEY RESPONSIBILITIES

Product Growth & Commercial Strategy

• Develop and execute the micro-merchant growth strategy aligned to Airtel Money business objectives.
• Drive merchant acquisition, activation, retention, and revenue growth.
• Identify and prioritize merchant segments with the highest growth potential.
• Develop business cases for new merchant products and services.
• Monitor market trends, customer needs, competitor activities, and emerging payment technologies.

Merchant Acquisition & Expansion

• Design and implement nationwide merchant acquisition plans.
• Recruit merchants; both Micro and Formal merchants.
• Build scalable merchant onboarding processes.
• Work closely with zonal sales and distribution teams to recruit and maintain active merchants.
• Establish partnerships with merchant associations, chambers of commerce, and SME groups.
• Ensure efficient merchant registration and activation processes.

Merchant Activation & Usage

• Develop initiatives to increase transaction frequency and merchant engagement.
• Drive merchant education and awareness programs.
• Introduce incentives and campaigns that encourage active use of Airtel Money acceptance solutions.
• Monitor merchant activity and implement interventions to reduce dormancy.

Channel Management

• Develop merchant support models and service standards.
• Ensure field teams are adequately trained and equipped to support merchants.
• Manage relationships with key merchant aggregators and business partners.

Revenue & Performance Management

• Deliver agreed merchant acquisition, activation, transaction volume, and revenue targets.
• Analyze merchant performance data and provide actionable insights.
• Develop initiatives to improve merchant profitability and lifetime value.
• Track key KPIs and present performance reports to senior management.

Customer Experience & Support

• Champion a superior merchant experience across all touchpoints.
• Identify and resolve merchant pain points.
• Ensure timely resolution of merchant complaints and inquiries.
• Gather merchant feedback and recommend product improvements.
• Drive the introduction of value-added services such as Merchant Loans, Working Capital Solutions and Loyalty and Rewards Programs.

Risk, Compliance & Governance

• Ensure compliance with regulatory requirements and company policies.
• Implement controls to mitigate fraud and operational risks.
• Ensure adherence to KYC and merchant onboarding standards.
• Monitor suspicious activities and escalate appropriately.

HOW TO APPLY (FOR ALL POSITIONS)

To apply for these jobs, please visit: erey.fa.em3.oraclecloud.com